What’s in a name?
That which we call a rose. By any other name would smell as sweet. A well known quote from Shakespeare’s Romeo and Juliet.
One startling thing which I’ve noticed during my years with Synchro is the varied language used by our customers around the globe. While there are the standard differences in terms or pronunciation this can if you’re not careful, sometimes lead to confusion between parties.
Separate from the Pants and trousers to pavement and sidewalk which are fairly well known, talking about software can become a little bit of a minefield when a UK term replaces a US term people are used to dealing with. In some cases it can potentially lead to longer resolution times, or incorrect development if it goes unchecked.
This doesn’t just lend itself to national borders, even within a city one foundry’s term for something may be wildly different to another. We may seem a little picky at times, wanting to ensure that details are screwed down tightly but because of the potential for confusion please do bear with us when we’re asking you to clarify your lifts from your elevators, your Packslips from your Despnotes, and your Orders from your purchase Orders, we’re only doing it to make sure you get exactly what you need.
If in doubt we will ask!
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Please allow me to be the “last” person to welcome you to 2018. A new year full of vast opportunities in the liquid metal industry.
Arriving for the first time and as a well-travelled individual, the first thing I noticed is that it looked remarkably familiar...but different. This is the same kind of initial impression I had when I first visited Australia and New Zealand. The common theme here of course is that these countries are all part of the Commonwealth and part of their legacies are very similar indeed.
Security and Violence in South Africa are well-documented topics on the worldwide news. The first drive away from the airport revealed a landscape with houses and heavy electric fencing, a very unusual sight.